Benny’s Story

Benny Williford, the visionary Founder and CEO of Pinnacle, is dedicated to helping executives and meeting professionals maximize the impact of their events, with talented “Pinnacle” speakers. With over two successful decades directing Pinnacle, Benny has earned the trust of his clients and guided them toward achieving their visions and objectives with exceptional speakers and entertainers tailored to each unique business conference and incentive event.
Benny is an active contributor to the leading meetings, events, incentives, and speaker organizations. He rubs shoulders with the elite of the industry, including SITE Global (Society for Incentive Travel Excellence), recently serving as the President of SITE Southeast in 2022. He’s now rocking the Immediate Past President title on the Board of Directors. Additionally, Benny has held leadership roles in prestigious organizations such as NSA (National Speakers Association), Meeting Professionals International (MPI), and The International Association of Speakers Bureaus (IASB).

At the helm of Pinnacle, in addition to helping many clients in numerous business sectors, Benny has provided top-notch speakers for MPI-WEC, IMEX-Smart Monday, SITE Global. At SITE Southeast he has consistently delivered dynamic speakers for Education Events over the past decade.  On the fun side, Benny has enjoyed opportunities to emcee, serve on panels, and speak at numerous meetings and incentive industry events over the course of his career.
Benny’s entrepreneurial spirit, coupled with a proven business acumen, deep understanding of the events industry, and extensive industry relationships, uniquely position Benny to enrich the value of business events. So, what’s the point in Benny’s story? It’s that he’s here to make your events unforgettable, one standing ovation and one satisfied client at a time.